Belted trolley self checkouts in M&S Washington Galleries, UK
Did you know?
For the past decade, CLX has scrutinised every part of front end operations including the customer checkout experience.
We know that customers like choice, space, and efficient ways to organise themselves.
We also know that customers prefer incremental change. When something is familiar, customers are much more likely to try it and it doesn’t take as long to adapt.
For the reasons above, the CLX trolley self checkout solution is a game changer because customers love it, and the business benefits are truly remarkable.
Customers tell us…
Today, customers want options including a way to self checkout even with a larger shop but for the last 50 years, there hasn’t been a solution that has enabled them to do so without feeling rushed and cramped.
Most self checkouts are small and designed for shops of only a handful of items.
CLX accepted the challenge and we have designed a trolley self checkout range that enables customers to sort their shopping out, and pack it just the way they like.
Our trolley self checkouts look and feel like a traditional checkout (main lanes/manned tills), making them more friendly and inviting for customers to use.
It is a popular option for all shop sizes above 10 items but is optimal for shops of 15-55, filling the gap between a small basket shop and a full trolley of 55 plus items.
Customers love:
- The space – there is ample room to move around
- The ergonomic packing bench, allowing customers to sort and pack in their own time
- The dedicated space to park the trolley
- The fragile shelf for items such as eggs or bread (or an extra shelf forcustomer’s bags, keys or phone)
- The (optional) lights that clearly show availability
Retailers tell us…
The customer feedback is fantastic, but that’s not all. We have seen business benefits in many other areas including:
- Reducing front end labour – traditional checkouts are expensive to operate. When they are closed, it can be an inefficient use of capital and space.
- Flexibility and team member shortage – while every trolley self checkout can be rostered with one team member, it does not rely on this. We believe one team member can effectively support 4 x trolley self checkouts.
- Loss/shrinkage – less trolleys going through the basket self checkout area create more space and increases team member visibility.
- As part of a balanced front end, trolley self checkouts work together with other checkouts in our range from traditional, hybrids and basket self checkouts to give customers options, reducing queues and wait times, leading to higher levels of customer satisfaction.
- Customisable solution to suit business needs – for example:
- Belt or no belt – belt length customisable (customers like to organise themselves by unloading groceries onto the belt for easier packing)
- Adjustable height to suit the accessibility needs
- Space for bags and impulse merchandise
- Bagging clamps
- Integrated team member storage
- Supports cash or card, Scan and Go / Shop and Go
- Supports loss and shrinkage initiatives such as weight interventions and video analytics
- Alignment to the colourway of brand and IT requirements
- Modular which makes replacing or updating individual parts easy
- Sustainably sourced / FSC certified materials available
Results and Outcomes
CLX trolley self checkouts can be found in Australia, UK, Hong Kong and beyond.
The world’s biggest retailers such as Coles, M&S, Al-Futtaim and Sainsbury’s have partnered with us to design trolley self checkouts for their customer needs.
When we design, manufacture, install, and manage the change and training of team members and customers, we have seen:
- 15% – 30% increase in self-sufficiency
- 20% reduction in front-end labour
- Increase customer satisfaction
Customers tell us that they love the trolley self checkouts and the business benefits are truly remarkable.
The trolley self checkout solution must be part of a balanced front end in every major supermarket.
Contact us at info@clxprofessionals.com to find out how our trolley self checkout solution can improve your business profitability today.
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